Depois de Kanye West, Adidas não renova contrato com Beyoncé


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The first controversy involved Kanye West, which resulted in Adidas terminating its partnership with the artist in August of last year.

Adidas has ended its commercial partnership with Beyoncé due to the partnership's poor economic results, according to The Hollywood Reporter.

IvyPark, the singer's athletic clothing line, was launched in 2016 after she

partnered with entrepreneur Philip Green, the owner of brands such as TopShop.

Later, Beyoncé joined Adidas, where she relaunched the athletic line and created new ideas and clothing for the brand.

However, her success was not what she had hoped for. The contract, which is set to expire at the end of the year, will be terminated mutually.

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